As we dive into 2025, it's time to challenge everything we think we know about self-publishing. After a decade in the industry and helping over 1,000 authors bring their visions to life, I've discovered that true self-publishing goes far beyond simply producing a book—it's about publishing a new version of yourself.

When most people think about self-publishing, they focus solely on the end product: a physical book they can hold in their hands. But here's the truth I've learned from turning one book into a seven-figure business: the real power of self-publishing lies in who you become through the process.

The Evolution of an Author

Think about the last time you accomplished a major goal. By the time you reached that finish line, you were a different person than when you started. That's exactly what happens in the self-publishing journey. You can never go back to the version of yourself that existed before you started—and that's the point.

In the Published and Paid® Mastermind, we h...

2024 was a year of growth, reflection, and hard lessons. It wasn’t perfect, but it brought clarity to what I want for my life and work. As I step into 2025, I’m committed to making meaningful changes to show up better for myself, my family, and the people I serve.

One of the biggest milestones in 2024 was turning 40. That birthday wasn’t just a celebration—it was a moment of realization. I became more aware of my mortality and the importance of making the most of the time I have with my loved ones. I thought about what I’d want my family and friends to remember about me and how I want to live the rest of my life.

This year also came with challenges. My family moved into a new home, which was a blessing but also a stressful process. My children started new schools, which brought its own set of adjustments. On top of that, I had to restructure my team to align with the direction I want my business to go. These transitions were tough, but they taught me the value of resilience and the i...

Do you struggle with posting on your Social Media outlets? Don’t be too shy to admit it. Many of us are overwhelmed by the thought of having to share our lives or what we do with complete strangers on the internet. At one point in my life, I even felt intimidated by Social Media, but I did not allow it to stop me from moving forward. I moved forward and did it scared. And it used to take me a long time. 

However, I have learned how to maximize my time to be able to create weeks of content in just one setting. Curious to know how I did that? Keep reading and you’ll find out my strategy.

Whether you choose Facebook, Twitter, Instagram, LinkedIn, TikTok, or all of the above, you can create content that will translate across all platforms. 

Step 1:  Map Out Your Content 

I literally studied my own posts to see which content received the most engagement. That let me know what my audience wanted to see. From there I created content buckets that included topics of interest based ...

Not many people can say that they are a full-time entrepreneur without ever having worked a 9 to 5. Although I am a full-time entrepreneur today, that has not always been the case. I was a teacher for 12 years and built my business to six figures while working. Knowing what I know now, I will share with you what I would have done differently.

Shift #1: Invest In Help

I experienced burnout because I was doing everything in my business, preparing the kids for school, dropping them to 3 different schools, going to work, coming home and cooking, then working on my business at night into the early morning hours and doing it all over again. I did not think I could afford help, but the truth is that I wanted to keep my profits for myself. I did, and it came at a cost. I should have expanded my business team (by hiring an assistant and more team members) and home team (by outsourcing laundry and housekeeping) much earlier than I did.

Shift #2:  Invest In High End Programs Sooner

Ther...

As a coach, you are often pulled in several different directions that need your attention. Family life comes with day to day responsibilities and surprises- some, you can’t control. Add running a business to that, and you’re required to to take care of administrative needs, branding needs, content creation as well as working with clients. If you lack time management skills, the lack of prioritization will add unnecessary stress to your life.

Here are 4 strategies I use to manage my time, avoid burnout, and be front and center when it’s time for me to show up for my family:

Step 1:  Designate 

I designate certain days of the week for administrative work only, content creation only (2 days), working with clients only, following up with leads and completing tasks rolled over from earlier in the week.

Step 2: Delegate 

Ask for help and hire help. Whatever your budget can afford, outsource tasks that can free up your time to relax or complete things that YOU are needed for. Fo...

Ok, so you’ve written your book, now what? You didn’t just write your book to say you did it, so let’s learn how to get your message to your audience. Most of us expect a level of success with our book by making the Best Seller’s List and even having the ability to no longer work our 9 to 5 to primarily help others. I will share with you 5 of the most common mistakes made by new Authors.

Mistake #1: Not Planning Your Launch For Your Book

If you want sales and success you will need to market your book while you are still in the writing process. Pre-Launch, Launch and Post Launch are the 3 phases of launching a book. A buzz needs to be created and inform your audience that your book is being released soon. Social media should be used in your launch strategy by determining what day your pre-sales will go LIVE. You should be in touch with influencers and others in your industry where your readers are located. 

Mistake #2:  You Fail To Build Your Audience Beyond Your Family and Fri...

Many coaches make the mistake of assuming that if they are writing a book, then it has to be deeply profound, emotional, and include intimate details of their personal story. The fact of the matter is, this couldn't be furthest from the truth.

As an emerging powerhouse coach, your first and foremost priority should be increasing your visibility, establishing yourself as a credible and verified authority in your industry, generating leads, and turning those leads into sales.

And there's no better way to do this than by writing a book where you share frameworks, background knowledge, and coaching strategies with your readers.

Here are 3 ways that changing your book writing approach will transform your coaching future:

1. Write your book to create authority positioning. When you write a book to "share your story", then you become like 80% of authors who take time to write books about themselves. These type of books typically do not sell, don't help anyone, and will not help you grow yo
...

COVID-19 has changed the way we live each and every day. 

Nothing is the same. Literally, nothing.

Honestly, I'm still trying to mentally process school being closed for the remainder of the year- until August- and how to navigate teaching my children, running my business, and taking care of household duties, all while trying to motivate my tribe, provide content, and manage myself at the same time.

This is a territory that no one can provide any insight towards because it's a territory that literally none of us have ever traveled. 

But yet and still, we must still keep pressing forward.

For me, that means running a business and keeping my small children, who are now with me 24-7.

Even with the current circumstances, I still managed to market and have a $17.5k course launch. Here are a few things I did to maintain my momentum during this time.

1. Work heavily on my mindset.

There are many people who have been affected with job losses and unfortunate circumstances. Simultaneousl...

Yesterday, thanks to an invite from a Facebook friend (shout out to Jasmene Bowdry), I had the opportunity to attend the livest party in history.

I arrived to the party around 7 pm EST and at the time, there were approximately 17k people tuning in. The music was so great, that I shared it with my audience as well.

Hours later, the party was still going, and everyone you can name from Former First Lady Michelle Obama, Lenny Kravitz, Angela Bassett, Omari Hardwick, Joe Biden, Bernie Sanders, Ava DuVernay, Janet Jackson, Justin Timberlake, Timbaland, Entertainment Tonight, Netflix, NFL… everybody and they mama came through.

And I watched the numbers climb... 40k, 50k, 70k, 100k, and in less than 24 hours, history was made.

Over 100k attendees were on Dj D-Nice (on Instagram @dnice) livestream and he was featured in major media outlets including CNN, Forbes, The New York Times in less than 24 hours.

And I shut the party down. The- you ain’t gotta go home, but can’t stay here- type of ...