How to Build an Authority Website That Turns Visitors Into Clients

Your website could be costing you clients.

Entrepreneurs and experts will spend thousands of dollars writing a book, thousands building a coaching program, and thousands creating content, only to send potential clients to a website that makes them look amateur and unprepared.

And I’m just going to say it: I see websites that are ugly.

I see websites where the content does not align with the expert’s positioning, five different font sizes, broken links, 20 offers on one page, no lead magnet, no email strategy, and no clear path for the visitor to follow.

What should feel like an authoritative home base starts to feel like a cluttered garage sale.

That is a problem.

Especially if you are positioning yourself as a thought leader and asking people to invest thousands of dollars to work with you.

Your website should reinforce your authority, not make people question it.

Here are five things your website needs to do if you want it to support your positioning and help grow your busine...

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How To Batch Create Content For Social Media Posts

Do you struggle with posting on your Social Media outlets? Don’t be too shy to admit it. Many of us are overwhelmed by the thought of having to share our lives or what we do with complete strangers on the internet. At one point in my life, I even felt intimidated by Social Media, but I did not allow it to stop me from moving forward. I moved forward and did it scared. And it used to take me a long time. 

 

However, I have learned how to maximize my time to be able to create weeks of content in just one setting. Curious to know how I did that? Keep reading and you’ll find out my strategy.

 

Whether you choose Facebook, Twitter, Instagram, LinkedIn, TikTok, or all of the above, you can create content that will translate across all platforms. 

 

Step 1:  Map Out Your Content 

I literally studied my own posts to see which content received the most engagement. That let me know what my audience wanted to see. From there I created content buckets that included topics of interest based ...

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If I Were Still Working My 9 to 5 While Growing My Business, Here’s What I Would Do

Not many people can say that they are a full-time entrepreneur without ever having worked a 9 to 5. Although I am a full-time entrepreneur today, that has not always been the case. I was a teacher for 12 years and built my business to six figures while working. Knowing what I know now, I will share with you what I would have done differently.

 

Shift #1: Invest In Help

I experienced burnout because I was doing everything in my business, preparing the kids for school, dropping them to 3 different schools, going to work, coming home and cooking, then working on my business at night into the early morning hours and doing it all over again. I did not think I could afford help, but the truth is that I wanted to keep my profits for myself. I did, and it came at a cost. I should have expanded my business team (by hiring an assistant and more team members) and home team (by outsourcing laundry and housekeeping) much earlier than I did.

 

Shift #2:  Invest In High End Programs Sooner

Ther...

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How I had a $17.5k launch in the middle of COVID-19

COVID-19 has changed the way we live each and every day. 

Nothing is the same. Literally, nothing.

Honestly, I'm still trying to mentally process school being closed for the remainder of the year- until August- and how to navigate teaching my children, running my business, and taking care of household duties, all while trying to motivate my tribe, provide content, and manage myself at the same time.

This is a territory that no one can provide any insight towards because it's a territory that literally none of us have ever traveled. 

But yet and still, we must still keep pressing forward.

For me, that means running a business and keeping my small children, who are now with me 24-7.

Even with the current circumstances, I still managed to market and have a $17.5k course launch. Here are a few things I did to maintain my momentum during this time.

1. Work heavily on my mindset.

There are many people who have been affected with job losses and unfortunate circumstances. Simultaneousl...

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(VIDEO REPLAY) 3 Things I Did to Make 5 Figures in My Part Time Business in 6 Months

 

Hey Power Player!

I often get asked how was I able to grow my business while working a full time 9-5 job, taking care of my husband, kids, and household. In this livestream replay, I share the 3 most important things I did to Make 5 Figures in my part-time business in my first six months.

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