How I had a $17.5k launch in the middle of COVID-19

COVID-19 has changed the way we live each and every day. 

Nothing is the same. Literally, nothing.

Honestly, I'm still trying to mentally process school being closed for the remainder of the year- until August- and how to navigate teaching my children, running my business, and taking care of household duties, all while trying to motivate my tribe, provide content, and manage myself at the same time.

This is a territory that no one can provide any insight towards because it's a territory that literally none of us have ever traveled. 

But yet and still, we must still keep pressing forward.

For me, that means running a business and keeping my small children, who are now with me 24-7.

Even with the current circumstances, I still managed to market and have a $17.5k course launch. Here are a few things I did to maintain my momentum during this time.

1. Work heavily on my mindset.

There are many people who have been affected with job losses and unfortunate circumstances. Simultaneously, there are many people who are still able to work from home, and be paid for their work. Since most (if not all) extracurricular activities have been cancelled, this group of people has a of disposable income, and many are shopping online. So, I sell. There are people who want what I have, and who need what I have. I just have to do my part and continue to show up. 

2. Show up.

I've been running my course and coaching program for a few years now, and I continue to make adjustments. However, I know the marketing strategies that work to turn onlookers into clients. So, I show up where they are present. I deliver the content they need, and I speak directly to them. And most importantly, I'm consistent. After taking the first three months of the year off, I had a 4-week promotion period, which helped me get back into the flow of things.

3. Take it one day at a time.

I focused on promoting only one core offer. Focusing on one offer helped me to manage my day, manage my time, and ensure that I was not overwhelming myself, even with the changing landscape (quarantines, stay-at-home orders, and cancellation of school.)

One day at a time means being patient with yourself and with your children. Allow yourself grace, and extend grace to those around you as well, as this is a challenging time for everyone. 

So how did I do this?

One of the main ways that I did this was by speaking.

Showing footage of speaking clips about my topic.

Speaking through livestreaming.

Speaking in my Instagram stories (and creating organic Instagram Story promos).