A Book Launch Will Teach You Almost Everything You Need to Know About Selling

A lot of authors spend months, sometimes years, writing a book, and somewhere along the way, they develop the expectation that once the book is available, people are naturally going to want it.

You worked hard on it. You know the information can help people, and you know the story is powerful. So you publish it, announce that it is available, put the link on social media, send a few emails, and wait for the sales to come in.

And then, crickets.

When the sales do not come in at the level you expected, you start questioning the book. Maybe people are not interested. Maybe the topic is wrong. Maybe your audience is not large enough.

But sometimes the problem is not the book. Sometimes it is the marketing.

A book launch will teach you almost everything you need to know about selling because it forces you to learn how to communicate value, create demand, understand buyer behavior, build anticipation, create ...

Your website could be costing you clients.

Entrepreneurs and experts will spend thousands of dollars writing a book, thousands building a coaching program, and thousands creating content, only to send potential clients to a website that makes them look amateur and unprepared.

And I’m just going to say it: I see websites that are ugly.

I see websites where the content does not align with the expert’s positioning, five different font sizes, broken links, 20 offers on one page, no lead magnet, no email strategy, and no clear path for the visitor to follow.

What should feel like an authoritative home base starts to feel like a cluttered garage sale.

That is a problem.

Especially if you are positioning yourself as a thought leader and asking people to invest thousands of dollars to work with you.

Your website should reinforce your authority, not make people question it.

Here are five things your website needs to do if you want it to support your positioning and help grow your busine...

One of the biggest misconceptions I see among authors is the belief that writing the book is enough.

They believe that once someone buys the book, reads it, and sees how much they know, that person is automatically going to want to hire them.

But that is not how it works.

Over the past 10 years, I’ve worked with entrepreneurs and experts from all kinds of industries. I’m talking about six and seven-figure business owners, government contractors, attorneys, executives, therapists, consultants, nonprofit leaders, educators, coaches, and speakers.

Some of these people have decades of experience and an incredible track record of results, yet they still struggle to charge premium prices.

It is not because they are unqualified, but because they have not learned how to position their authority beyond the book.

If you want your book to create opportunities for speaking, coaching, consulting, events, and other premium offers, you need a strategy for what happens after someone reads it.

S...

Discover five essential questions to ask when choosing a coach or consultant so you can invest wisely in your personal and business growth.

Choosing the right coach can be a game-changer for your personal and professional development. With so many options available, it is important to find someone who aligns with your goals, values, and long-term vision. In this article, we’ll walk through five essential questions to ask before hiring a coach, inspired by insights shared on the Published and Paid Podcast with Jasmine Womack.

Why Coaching Matters

Coaching is more than a trend. It is an investment in your future. The right coach can help you accelerate your growth, strengthen your decision-making, and navigate challenges with greater clarity and confidence.

At the same time, not every coach is the right fit for every person. That is why it is so important to know what you are looking for before making an investment.

1. What Are Your Specific Needs and Goals?

Before you begin sea...