I want to share with you some really quick tips that you can implement today to make more money with the book that you are writing.
Number one: Be very targeted. Targeting is going to impact everything from your content to your marketing. Your book is not for everybody and not everybody would like to read your book. A book geared towards 12 year olds versus 30- something year old women will have different content. Make sure that you do your research. So when you are writing your book, you should have a particular individual or audience in mind that you are speaking to, and this also applies to your book marketing as well. Having clarity on your target audience will help you to position yourself as the expert.
Number two: You need to solve a problem with your book. Determine the purpose of your book. What problem does it solve? Are you trying to help people learn, and why should they choose to read your book? And for those of you all who are writing memoirs, your memoir should not only be about yourself; it should still solve a specific problem. Share parts of your story along with tips and strategies that others can implement. You must be able to provide a solution that can improve their life and/or their businesses as a result.
Number three: Include lead magnets in your book. Lead magnets are valuable content that you provide in exchange for someone giving you their name and email address. Remember that your book is the gateway... it is not the final destination. The lead magnets will drive people back to your website. You can include links to checklists, PDFs and videos by simply including the link in your book at the end of your chapter. At the very end of the book, you can incorporate sales pages, forms, and additional information about how people can purchase items from you.
Number four: You definitely want to use your book to speak because speaking puts you in front of a room where you and the audience are one. I promise you, if you do an excellent job on the stage, engage your audience, and provide them with tips and strategies that they can immediately implement to get results, you're going to sell out of your books, and you will probably sell out of your higher ticket programs and services as well.
If you want to know how to increase your sales with your book and build a business around your book, make sure that you log on to jasminewomack.com/freegift to watch an amazing video. You can then sign up for a call to speak with me.
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