Why Virtual Isn’t Enough: The Real ROI of In-Person Events

Let’s be honest—virtual events have their place.

They’re convenient. Accessible. Low-cost.
But if you’re trying to build real momentum, establish yourself as a leader, and create lasting transformation for your business and brand—virtual alone just isn’t enough.

As someone who built a multiple six-figure business while still working a full-time job as a middle school teacher, I’ve lived this.

I couldn’t travel freely. I didn’t have the luxury of hopping on stages across the country. So I created my own stage.

I started hosting small, low-cost workshops on the weekends—$25 to $47 for full-day trainings. I’d teach, coach, and offer real-time transformation to women in the room. And those workshops became the foundation for everything I’ve built today: a thriving business, a global brand, and the confidence that comes from knowing I don’t have to wait for permission to lead.

In-Person Is About Access—and Acceleration

Virtual events are great for information.
But in-person events? That’s where the implementation happens.

When you’re live in the room, you get more than a Zoom screen and a breakout session. You get direct access, real-time feedback, and the kind of strategic hot seat coaching that can completely shift your mindset and business trajectory on the spot.

Let me break it down:

• At a virtual event, you might drop a question in the chat.

• At an in-person event, you come on stage. We workshop your issue right there on the whiteboard, together.

That’s access. That’s transformation.

Why I Still Invest in Events (Even as a 7-Figure Coach)

I’ve spent over $25,000 attending live events—not including travel, flights, or hotel stays.

One event I attended cost $7,500, but it included a private jet, two days of intimate training, and full accommodations in a luxury mansion. Was it worth it? Absolutely. Because I don’t just pay for information—I invest in acceleration.

If I can collapse time, get my questions answered, and leave with a clear plan that saves me weeks (or months) of trial and error… that’s a return I can’t ignore.

The Power of Presence

When you’re in the room, your energy shifts.
You’re not distracted by your phone, your tabs, your kids, or your to-do list.
You’re fully present. You’re locked in. You’re surrounded by people who get it.

One of my attendees told me she got twice as much done in half the time simply because she was able to step outside her normal environment and focus. No distractions. No multitasking. Just strategy, implementation, and execution.

Should You Be Hosting In-Person Events?

If you're a coach, consultant, speaker, or expert building a brand, the answer is yes.

Inside my Published and Paid Academy and Mastermind, I tell all my clients to host at least one in-person event a year. It doesn’t have to be a huge conference. Start with a small workshop. A room of 10 people. A VIP day.

Let people experience your confidence, leadership, and expertise up close.
Let them feel your presence.
Let them see the value of your brand in action.

What to Look for When Choosing an Event

If you’re trying to decide whether to attend an event, ask yourself:

• Will I have access to the host or key speakers?

• Will there be time for coaching or Q&A—or is it just a lineup of speakers?

• Will I leave with more information or actual results?

• Is this an event for inspiration—or implementation?

I’m not a fan of events with a smorgasbord of speakers who just talk at you. I prefer rooms where you can engage, ask questions, and walk away with real momentum.

Introducing: The Seven Figure Bestseller Summit

That’s exactly why I created the Seven Figure Bestseller Summit—an exclusive, one-day live experience in Alpharetta, Georgia, for entrepreneurs and experts ready to elevate their authority, visibility, and income by writing a strategic book.

This isn’t just about writing a book.
It’s about building a brand.
It’s about creating a legacy.
And it’s about making sure your message turns into money.

At the summit, we cover four powerful pillars:

1. Signature Book Blueprint – Get clear on what you’re writing and why.

2. Publishing Path & Progress Plan – Know your next steps and your best route.

3. Marketing Mastery – Create a strategy that actually sells books and builds your brand.

4. Monetization Strategy – Learn how to turn your book into speaking, coaching, and consulting income.

Your Next Level Requires a New Environment

If you’ve been stuck in learning mode…
If you’re tired of watching replays and not taking action…
If you know that your next big breakthrough isn’t going to come from another free download…

It’s time to get in the room.

The Seven Figure Bestseller Summit is your invitation.

🎟️ Secure your ticket now at www.7figurebestseller.com

I can’t wait to meet you in person, help you map your next move, and watch you walk out of that room ready to dominate your industry with your book and your brand.

See you in Alpharetta.

Peace, love, and EMPACT,
Jasmine