Five Ways Authors Can Connect to Their Audience

author book writing money Jan 21, 2020

Writing now cannot be an ordinary content. It has to be great quality that’s relatable. How do you connect with your audience?

Initially, you must know your audience, their age group, hobbies, lifestyle or demographics. In general, everyone always has a question in mind. Everyone is always looking around for answers. Everyone always has an eye out for solutions. Here are some tips on how you can connect with your audience no matter what niche you are coming from.


Number 1: Be relatable.

When you write your own story, you need to consider the reason why your story will have a great impact. Ask yourself what makes it transformational and what value readers can get from it.  Let your reader in and make them a part of that story. You have a lot to share that impacted and influenced your decision to become an author. Share that journey. So what inspires you? What were some of the things that happened to you? You don't want to focus on the details of what happened as much as you want to focus on your experience. How did you feel beforehand? How did you feel after? What was the transformation? What was your thought process? Those are the things that people can connect to. 


Number 2: Share behind the scenes.

Take your audience on the journey. You didn't just go to sleep and wake up with this book that you wrote.  This book is something that you have been working on, something that you've thought about. Take people behind the scenes and make them feel like they are a part of your story. 

People love reality shows because they like to see what other people are doing in their life. They like to see how other people live and what other people are doing.  You can have this same impact with your audience if you share this information, and show it!


Number 3: Transparency.

You have to become comfortable with being uncomfortable. You say that you want to write content to help other people, but you won't be able to truly help others until you are really willing to let go and open up and be transparent.  That very thing that you probably don't want to talk about is the very thing that you need to talk about because it's going to help set someone else free. 

For that very reason, I don't mind talking about my first marriage and the divorce that came less than a year after we got married. We filed for divorce on our one year anniversary. I don't care about talking about it now, but at one point in time, it was extremely embarrassing because I felt like it was just a reflection of my poor decisions. But there comes a point in time in life when we all have to own our stuff. However, you also have to realize that the decisions that you made do not define who you are. They in fact helped you to become someone to share your experiences to help the next person.

Number 4: Be consistent

I see too many authors who are inconsistent. They’re here today and gone tomorrow. They’re on today, and then disappear for two months. They post today, then don't post again for three or four weeks, and no one sees them. And then they wonder why they’re not selling books. It is obvious why nobody's getting into their programs. Consistency is key.  Become comfortable with transitioning from just posting pictures to instead doing a live video so people can see your face and hear your voice. It is important for exposure. Just be sure to do it consistently...

Stop starting and stopping and then starting again. When you do that, you're not going to connect with your audience because they're not going to trust you. You can build a rapport with your audience by going live every day for 30 days. Another strategy is to start your email list and email your followers a newsletter at least twice a week. Build consistency. Nobody's going to trust you or look out for you if you fail to show up on a regular basis. 

We want consistency in our jobs. We want consistency in our relationships. But for some reason we feel like when it comes to our book or our business, we can show up when we feel like it. Showing up doesn't mean reposting other people's content. It means that you're showing up in a way that is valuable to your audience.   You are giving tips, tools and strategies. To be valuable, you have to find out what they need, what they like, what they respond to, and provide that for them. Do not just provide what you want when you want for your own selfish motives. 


Number 5: Authenticity

The fifth way that authors can connect to their audience is to be authentic. Be yourself and those people who are called to you will come. You know, you don't have to go and take thirst trap (half naked/provocative) pictures to get attention.  Just be yourself. But if you have a problem with being yourself, then yes, you're going to find it a struggle to connect with others.

Connecting with your audience is a precursor to monetizing your audience. Don’t be afraid to build real relationships with the people who love and enjoy your content.

To learn more about how to use your book to build your brand and business, visit

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Blog edited by Debra Palmer and Anjelica De Mata

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