
A Self Study Course Designed To Help You Turn Your Expertise into a Profitable Coaching Business
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This is for you if you are...
- Authors who want to monetize their beyond the book sales.Â
- Experts, speakers and consultants who are ready to package what they know into a scalable coaching business
- Professionals ready to generate additional income by adding a coaching or consulting offer into their business
- Professionals ready to transition from corporate careers into full time coaching and consulting
- Entrepreneurs making under $50,000 in their business who want a clear road map to make their first six figures and beyond in their coaching business.
- You believe in your knowledge, in your skillset and know that your strategies can help make a difference in someone else’s life.
- You want to sell your course in a way that’s easy to understand and doesn’t require a lot of tech or coaching certifications.

You have already done the hard part. You have built a career. You’ve written the book. You’ve gathered the expertise.Â
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Now it’s time to package all of that into a coaching business that gets you clients, credibility, and consistent cash flow.
The Coaching Institute is your step- by-step pathway to go from Corporate Pro to Coaching CEO.
The Published and Paid Coaching Institute is a self study program that includes four (4) courses, including:

Course #1: Corporate Pro to Coaching CEO
Turn your experience and expertise into a coaching program.
- Module 1: Leverage Your Book to Build Your Online Coaching Business
- Module 2: Audience Research
- Module 3: How to Craft a Beyond the Book Offer
- Module 4: Package & Position Your Offer the Easy Way
- Module 5: Strategies to Book Calls and Fill Your Consult Calendar
- Module 6: Enrolling Clients Via a Sales Call

Course #2: Secure the Bag Intensive:Â
An intensive for experts and authors wanting to learn how to communicate their message, establish their brand, and build their business. Here is what you learn in Secure the Bag:
- Develop your brand story and learn how to effectively communicate your message
- Learn how to make $1000+ from free speaking engagements
- Develop your business structure and revenue map so you can project your income for an entire year
- Learn how to quickly and easily develop valuable products and services that generate revenue
- Use one chapter in your book to create thousands of dollars in products and services.Â

Course #3: Course in a Day:Â
Develop and design your course in a day- taught by a “credentialed” professional instructional designer. If you want to design a course that gets clients results, this course is a MUST for you!
- Lesson 1: The Mindset for Success
- Lesson 2: The relationship between your book and course
- Lesson 3 : Niching Exercise
- Lesson 4: Content Clarity Framework
- Lesson 5: Determining & Describing the Elements of Your Framework
- Lesson 6: Visualizing Your Framework and Outlining Your Course Curriculum
- Lesson 7: Course Title & Description
- Lesson 8: Program Details, Communication, Pricing, Enrollment, Bonuses
- Lesson 9: Course in a Day Wrap Up

Course #4: Profitable Workshop Blueprint:
Learn how to make 5 figures in 5 hours from a free or low cost (in person) workshop!
You will:Design Your Workshop Curriculum
- Develop Your Workshop Assets
- Determine your Location, Pricing, and Checkout
- Organic Audience Building Strategies
- Create Email Communication and Tech Setup
- Creating Your Promotional Materials
Promote Your Workshop and Develop Your Training
….and more!Â
You’ll establish solid business systems and learn how to monetize your future, in progress or published book and expertise through a coaching program, course, and in person workshop.


Amazing things have happened with clients that have worked with me:
- One re-packaged her premium service into a premium-priced coaching program and made $30k in sales in ONE MONTH
- Another created a signature course from her book and made over $30k in sales in one year
- Several clients were able to use their book to create a curriculum for a virtual workshops and presentation where they got paid $2500 for a one hour (virtual) presentation, even in this current climate
- Multiple clients turned their book into a leveraged group coaching program and used my techniques to sell out spots with social media posts that generated payment in fullÂ
- Every client got clarity that fueled their confidence
- Relationships and collaborations were formed for MANY of my clients which led to a level of purpose and influence they never thought they could reach
And much more…

YOU’RE A GOOD FIT FOR PUBLISHED AND PAID COACHING INSTITUTE IF:
- You need a high value product to sell after you publish your book
- You have a published book with a transformational message for a specific, targeted audience
- You are a professional speaker and you need something valuable in addition to your talks to sell
- You have worked with clients and helped them obtain results, but you’re still underpricing and over delivering
- You understand your audience and the problem you help them solve
- You want to add a profitable, scalable coaching segment to your author/speaker business model
- You’re stuck in the cycle of not enough: Not enough cash. Not enough clients. Not enough clout. Not enough time. Â
-  You’ve attended the webinars, taken the courses, and participated in the challenges but still don’t have the results you desire
- You regularly speak and present at events, seminars, conferences, and virtual events, but you don’t have anything to sell outside of your speech and your book
- You want a method and system to work with your clients in a way that will offer them the transformation they are seeking, while making more income without having to take up all of your time and energy
HOW DOES THE PROGRAM WORK?
The Published and Paid Coaching Institute consists of on demand video to teach you how to transform your book and expertise into a premium-priced offer, turn your audience into sales, and increase your profits
Training - 20+ On Demand Video Modules
Application - Homework assignments to help you track your progress and move your business needle forward
Accountability - Private group for accountability and to share wins
WHAT YOU WILL DO IN THIS SELF STUDY PROGRAM:
Learn how to map out your revenue goals and determine the price, products, sales, and profit you need to hit your desired monthly income without working yourself to death.
Learn how to generate highly qualified, organic leads without using paid ads
Design or restructure a well aligned, streamlined signature offer (based on your book, signature speech, or expertise) that is easy to fulfill and has a premium price tag that reflects the value and results you deliver.
Conduct effective market research to identify and understand your ideal client at a deeper level by identifying their pressing pain points and desires so you don’t have to guess
Learn how to enroll clients into your course or program without needed complicated tech
Use the Successful Sales Call Script to easily convert your clients into your coaching program in 30 minutes or less without a lengthy sales page
Identify where your perfect fit prospects hang out so that your well aligned message hits the right ears.
Define the deal breakers that make a prospect undesirable so that you only enroll top notch who take action, send referrals and willingly give testimonials
Clarify your message so it connects with the emotions of perfect fit buyers and presents you as the obvious choice
Create a documented offer breakdown that clearly and concisely communicates your offer details, deliverables and payment options
Escape the grit and grind and create a business you enjoy knowing you’re serving your clients at the highest levels while living your dream life
WHAT’S EXPECTED OF ME AS A CLIENT?
This is your transformation. The balance of your financial freedom lies in your hands. Here’s what you can do to take ownership of your success.
- Stay fired up and focused… For the first time EVER, we are opening this up to the public. It’s 12 months, and we are focused on execution and results
- Don’t passively watch the training videos… actually do the tasks.
- Be present LIVE at the monthly LIVE Q & A
- Share your wins and progress in the community
- Do your homework and action items
- Implement what you learn
- Have fun!
- Operate in integrity.
- Have the expertise to actually fulfill and deliver the results you promise
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Program Deliverables (what you will receive)
Access to the Course Portal with all Four (4) Courses and any updates or additions:
- Corporate Pro to Coaching CEO
- Secure the Bag Intensive
- Course in a Day
- Profitable Workshop Blueprint
- BONUS: The Coaching Institute Private Community
- BONUS: Monthly Q & A with a Client Success Coach
Your Responsibilities -
To see the best results, commit to:
- Block your time and calendar for learning
- Block your time and calendar for implementation
- Dedicate a set number of hours each week to go through lessons, worksheets, and exercises
- Watch or listen to all training modules in each course WITHOUT SKIPPING
- Complete all exercises, journaling prompts or assignments provided
- Print or download resources (worksheets, templates, planners), organize them in a dedicated binder, and use them actively.
- Apply the strategies to your business, career, or life immediately rather than waiting until the end
- Track your progress in alignment with the program framework.
- Take consistency, imperfect action instead of waiting for everything to be perfect
- Maintain self discipline since no live coaching or external push is provided
- Hold yourself accountable for what you want to achieve by the end of the program
- Set personal goals for what you want to achieve by the end of the program
- Approach the program with openness and a willingness to learn
- Be coachable- try the strategies as given before tweaking them.
- Accept that transformation requires effort, patience, and persistence
- Have reliable internet, devices, and software required to access the program
- Ensure you can open or download PDF’s, videos and any required platforms
- Save your login credentials and access links securely
- Engage respectfully with peers (if applicable)
- Ask questions in designated spaces and check FAQ’s/resources (if applicable)
- Honor response times (if applicable)x
Don’t Take It From Me.
Listen To What Our Clients Have To Say







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HOW MUCH DOES THE COACHING INSTITUTE COST?
The real question is not tackling your problem costing you?
- Clients - the best ones
- Time - your most precious commodity
- Sales - without struggle
- Freedom … financial, physical and mental
The standard investment is normally $10,000 USD
I am offering exclusive promotional pricing at
- $3,497 full pay
- $1,285 USD 3 monthly installments
- Pay as low as $167.88 monthly for 24 months with Klarna
- Pay In Full BONUS for everyone who pays in full: Website Audit with Coach Sandra (Group Feedback)
- Enrollment Bonus (for everyone who joins by the deadline):-Â Book Bundle: Published and Paid, Speaking Hacks, Six Figure Speaking - must enroll by deadline
- Fast Action Bonus: Enroll by Friday and Get Access to the Booking and Monetizing Free Speaking Engagements Live Training with Jasmine
ENROLL NOW
ONLY 10 SPOTS AVAILABLE
PAY IN FULL
$3497
Pay as low as $167.88 monthly for 24 months with Klarna On the Checkout Page
- Corporate Pro to Coaching CEO - Course
- Secure the Bag - Course
- Course in a Day - Course
- Profitable Workshop Blueprint Course
- 1 Year Access
- Fast Action Bonus : Enroll by Friday and Get Access to the Booking and Monetizing Free Speaking Engagements Live Training with Jasmine
- Enrollment Bonus: Book Bundle: Published and Paid, Speaking Hacks, Six Figure Speaking - must enroll by deadline
- Pay In Full BONUS for everyone who pays in full: Website Audit with Coach Sandra (Group Feedback)
PAYMENT INSTALLMENT
$1,285
3 monthly payments
- Corporate Pro to Coaching CEO - Course
- Secure the Bag - Course
- Course in a Day - Course
- Profitable Workshop Blueprint Course
- 1 Year Access
- Fast Action Bonus : Enroll by Friday and Get Access to the Booking and Monetizing Free Speaking Engagements Live Training with Jasmine
- Enrollment Bonus: Book Bundle: Published and Paid, Speaking Hacks, Six Figure Speaking - must enroll by deadline
- Pay In Full BONUS for everyone who pays in full: Website Audit with Coach Sandra (Group Feedback)Â
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Upon payment you’ll receive an email to login to your course portal and a series of videos to help you get started.Â
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You will immediately be given full access to the program, training and live calls.
WHAT HAPPENS AFTER I SIGN UP?
- You will check your email.
- You will complete the Coaching Institute Intake Form.Â
- You will access the Coaching Institute Coaching Curriculum inside the learning portal on Kajabi (using the email that you signed up with)
- You will go through the onboarding training.
- You will get started.
Meet Jasmine,Â
Your Business Mentor and Published and Paid Coach.
Featured twice by Forbes, and described as: "The Harriet Tubman of the author and self-publishing space".
I'm the CEO of The EMPACT Group, LLC, a seven-figure coaching and consulting brand. As a writing consultant and coach for over 1,000 self-published authors, I've witnessed how every story can shift mindsets, break social strongholds, create generational change, and help you evolve into the leader you were meant to be.
I am a generational educator and publisher helping professional coaches and subject matter experts authors become six-figure storytellers by teaching them how to package, market, and monetize their expertise to impact and transform the world.
Today, I've made it my mission to help people just like you change the world one story and expertise at a time, and I'm ready to help you do the same in the Monetize Your Book Challenge.

FAQ
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