A Group Program Designed To Help You Turn Your Expertise into a Profitable Workshop, Course, and

Coaching Program

This is for you if you are...

• Authors who want to monetize their beyond the book sales. 
• Experts, speakers and consultants who are ready to package what they know into a scalable coaching business
• Professionals ready to generate additional income by adding a coaching or consulting offer into their business
• Professionals ready to transition from corporate careers into full time coaching and consulting
• Entrepreneurs making under $50,000 in their business who want a clear road map to make their first coaching client, first six figures and beyond in their coaching business.
• You believe in your knowledge, in your skillset and know that your strategies can help make a difference in someone else’s life.
• You want to sell your course in a way that’s easy to understand and doesn’t require a lot of tech or complications

You have already done the hard part. You have built a career. You’ve written the book. You’ve gathered the expertise. 

Now it’s time to package all of that into a coaching business that gets you clients, credibility, and consistent cash flow.

The Coaching Institute is your step- by-step blueprint to turn your expertise into a profitable course and coaching program.

The Published and Paid Coaching Institute is a program that includes four (5) pathways, including:

Pathway #1: The Coaching Institute Curriculum

Turn your experience and expertise into a Premium Priced 1:1 Coaching Program.

• Clarify Your Ideal Client
• Optimize Your Message, Marketing, and Content Creation
• Assess Your Market and validate Your Program Idea
• Create Your Coaching Framework
• Highlight the results of your coaching offer
• Instructional Curriculum & Content Design for Your Program
• Navigating Your Coaching Offer, Automations, and Client Delivery
• Guide the Enrollment Conversation (Selling Your Program via a Sales Call)

PLUS 10 Bonuses coming in 2026 (valued at $4997) including Email List Building, How to Promote Your Offer, Designing Your Launch Process, Speaking to Sell Your Program, Leveraging AI as a Marketing Assistant, and more)

Pathway #2: Secure the Bag Intensive 

An intensive for experts and authors wanting to learn how to communicate their message, establish their brand, and build their business. Here is what you learn in Secure the Bag:

• Develop your brand story and learn how to effectively communicate your message
• Learn how to make $1000+ from free speaking engagements
• Develop your business structure and revenue map so you can project your income for an entire year
• Learn how to quickly and easily develop valuable products and services that generate revenue
• Use one chapter in your book to create thousands of dollars in products and services. 

Pathway #3: Course in a Day 

Develop and design your course in a day- taught by a “credentialed” professional instructional designer. If you want to design a course that gets clients results, this course is a MUST for you!

• The Mindset for Success
• The relationship between your book and course
• Niching Exercise
• Content Clarity Framework
• Determining & Describing the Elements of Your Framework
• Visualizing Your Framework and Outlining Your Course Curriculum
• Course Title & Description
• Program Details, Communication, Pricing, Enrollment, Bonuses
• Course in a Day Wrap Up

Pathway #4: High Ticket Workshops

Learn how to make high ticket sales (up to 5 figures in 5 hours) from a free or low cost (in person) workshops!

You will:

• Design Your Workshop Curriculum
• Develop Your Workshop Assets
• Determine your Location, Pricing, and Checkout
• Organic Audience Building Strategies
• Create Email Communication and Tech Setup
• Creating Your Promotional Materials
  Promote Your Workshop and Develop Your Training
  ….and more! 

Pathway #5: Get Started Speaking and Command the Stage

Start your speaking career, build your speaking reps, gain visibility as a speaker, and market yourself as a speaker! 

You will:

• Outline your signature talk
• Learn how to increase back of the room sales when speaking
• Learn how to leverage social media and book virtual speaking engagements
• Create your speaker's one sheet
• Craft your signature talk based on your book
• Pitch for speaking engagements
• Monetize Free Speaking Engagements
  ….and more! 

You will learn how to monetize your future, in progress or published book and expertise through a coaching program, course, and workshop.

WHAT YOU WILL DO IN THE COACHING INSTITUTE:

• Learn how to map out your revenue goals and determine the price, products, sales, and profit you need to hit your desired monthly income without working yourself to death.
• Conduct effective market research to identify and understand your ideal client at a deeper level by identifying their pressing pain points and desires so you don’t have to guess
• Learn how to enroll clients into your course or program without needing complicated tech
• Use the Successful Sales Call Script to easily convert your clients into your coaching program in 30 minutes or less without a lengthy sales page
• Identify where your perfect fit prospects hang out so that your well aligned message hits the right ears.
• Define the deal breakers that make a prospect undesirable so that you only enroll top notch clients who take action, send referrals and willingly give testimonials
• Clarify your message so it connects with the emotions of perfect fit buyers and presents you as the obvious choice
• Create a documented offer breakdown that clearly and concisely communicates your offer details, deliverables and payment options
• Escape the grit and grind and create a business you enjoy knowing you’re serving your clients at the highest levels while living your dream life

• Block your time and calendar for learning
• Block your time and calendar for implementation
• Dedicate a set number of hours each week to go through lessons, worksheets, and exercises
• Watch or listen to all training modules in each course WITHOUT SKIPPING
• Complete all exercises, journaling prompts or assignments provided
• Print or download resources (worksheets, templates, planners), organize them in a dedicated binder, and use them actively.
• Apply the strategies to your business, career, or life immediately rather than waiting until the end
• Track your progress in alignment with the program frameworks.
• Take consistency, imperfect action instead of waiting for everything to be perfect
• Maintain self discipline to achieve your desired results

• Hold yourself accountable for what you want to achieve by the end of the program
• Set personal goals for what you want to achieve by the end of the program
• Approach the program with openness and a willingness to learn
• Be coachable- try the strategies as given before tweaking them.
• Accept that transformation requires effort, patience, and persistence
• Have reliable internet, devices, and software required to access the program
• Ensure you can open or download PDF’s, videos and any required platforms
• Save your login credentials and access links securely
• Engage respectfully with peers (if applicable)
• Ask questions in designated spaces and check FAQ’s/resources (if applicable)
• Honor response times (if applicable)

WHAT HAPPENS AFTER I SIGN UP?

• You will check your email.
• You will complete the Coaching Institute Intake Form. 
• You will access the Coaching Institute Coaching Curriculum inside the learning portal on Kajabi (using the email that you signed up with)
• You will go through the onboarding training.
• You will get started.