Episode 60: Built by Obedience: How Lisette Carter Turned a Word from God into a Publishing Empire

Summary

In this episode, I sat down with my client and sister in purpose, Lisette Carter, founder of Rookie Publishing. What began as a simple book project evolved into a bold journey of obedience, entrepreneurship, content creation, and ministry.

Lisette shares her powerful testimony of starting over after divorce, leaving comfort behind, and learning how to build a publishing and content business from scratch—all while raising her daughter, healing through faith, and trusting God for every single step.

From getting her start with a hybrid publisher who left her empty-handed, to enrolling in one of my self-publishing programs and turning her second book into a business, Lisette now runs a publishing company that uplifts conservative voices and gives authors the creative freedom they deserve.

She opens up about divine pivots, scaling her business, sowing seeds even when it hurt, and what happens when you stop second-guessing and just go when God says go.

Key Takeaways

Obedience over confirmation: When you know God spoke, act. Seeking extra confirmations can delay your destiny.
Purpose can be born from pain: Lisette’s greatest turning point came after heartbreak and loss—but she didn’t stay stuck.
Your gift makes room: Publishing and content creation came naturally to her—and she turned that into income by serving others.
Free work can be seed: Some of Lisette’s biggest business breakthroughs came after she sowed into others with integrity.
Ministry and business can coexist: Her books, speaking, and podcast became tools for both profit and purpose.
Scaling with alignment: As her business grows, she’s seeking the right team—not just any team—to protect the vision and mission.

Memorable Quotes

“When you get a word from God, sometimes seeking confirmation is disrespectful.”
“God will provide the grace, but you’ve got to do the work.”
“If you can do something for hours without watching the clock, that’s what you’re meant to do.”
“I didn’t feel tired—because I was finally excited about what I was doing.”
“The breakthrough came when I decided to work as if I was getting paid—even when I wasn’t.”

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Episode 60: Built by Obedience: How Lisette Carter Turned a Word from God into a Publishing Empire

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