Episode 55: How Dr. Jinneh Built a Corporate Speaking Empire Without Social Media
Episode Summary:
In this powerhouse episode, I sit down with my friend and corporate speaking expert, Dr. Jinneh Dyson Williams, to unpack what it really takes to sell books in bulk, secure six-figure contracts, and build a corporate brand without relying on social media.
Dr. Jinneh shares how she went from flying across the country with a newborn to closing long-term partnerships with school districts and organizations that generate predictable income—all by leaning into value, relationships, and purpose-driven messaging. She also breaks down how she became a bestselling author without chasing bestseller status and why speaking for free can actually be your most powerful marketing strategy when done the right way.
This episode is a masterclass in positioning, packaging, and showing up boldly as the solution decision-makers are looking for.
Key Takeaways:
- Stop pitching—start building relationships. Corporate contracts come from trust and connection, not cold pitches.
- Know your value. Speak with clarity about the impact you bring, not just the services you offer.
- Sell the solution, not the speech. Understand the problems you solve inside organizations and how to structure your offer accordingly.
- Speak for free—strategically. When the room is full of decision-makers, your free speech can become a six-figure opportunity.
- Bulk book sales are a positioning tool. Package your book with your speaking offer—and don't be afraid to license your content.
Memorable Quotes:
- “Opportunities of a lifetime must be seized in the lifetime of the opportunity.”
- “Don’t chase exposure. God is your PR.”
- “I’ve never had the program ready before I sold it—because why would I build something no one asked for yet?”
- “People don’t buy what you do—they buy the problem you solve.”
Secure your spot for the Monetize Your Book Challenge (Aug 4 - Aug 8):
A sales accelerator workshop for thought leaders who want to turn their future or current book into a business asset and profit producing machine!
CLICK HERE TO REGISTER: www.monetizeyourbooknow.com
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Grab a copy of my book - Published and Paid: Write, Self-Publish, and Launch Nonfiction Book in 90 Days or Less: https://www.jasminewomack.com/published-paid-book
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