Episode 41: How I Relaunched My Membership (And What I Did Differently This Time)

What does it take to build a thriving coaching membership? In this episode of Published and Paid®️, I’m taking you behind the scenes of my coaching journey—from my first membership program to shutting it down and finally relaunching a version that truly works.

I share the mistakes I made (so you don’t have to), the major lessons I learned, and the exact strategies that helped me create a sustainable coaching membership.

If you’ve been thinking about launching a membership or coaching program, this episode is packed with insights you won’t want to miss.

Key Takeaways:

• Why I started a coaching membership and how it evolved over time
• The major mistakes I made when launching my first membership
• How I found the right structure for my business and lifestyle
• Why I shut down my membership in 2019—and why I brought it back in 2024
• The importance of messaging, boundaries, and clear deliverables in a coaching program

Quotes 

• "You can use something as inspiration, but you should not try to duplicate what someone else has the way they have it. You only know what you see from the outside - you don't know what's going on behind the scenes in terms of capacity and requirements."
• "I believe that done is better than perfect. I don't mind launching something and perfecting it over time, because I believe that it's in the doing of it that you get the clarity - not by sitting back thinking about things in your head."
• "How many of you are going around in circles trying to figure something out when the answer to what you're looking for is literally something you've already created and it's already in your face?"
• "My clients are experts, leaders, executives - put them in front of a room, they can rock the mic off the stage, but put them in front of a camera, and they freeze up. They think that Canva is content!"
• "You can have all the strategies that you want, but if you don't have the mindset and the courage to go after it and implement it, it's not going to matter."

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