Episode 24: Six Mistakes Leaders Make When Writing a Book That Costs Them Millions in Revenue

Episode 24: Six Mistakes Leaders Make When Writing a Book That Costs Them Millions in Revenue

In this episode of the Published and Paid Podcast, Jasmine Womack breaks down the six major mistakes that leaders make when writing books, mistakes that can cost them millions in potential revenue. Whether you're an aspiring author or already have a published book, Jasmine emphasizes the importance of having a strategic plan, a marketing and promotional campaign, clear messaging, proper monetization, and visibility. She also explains how to extend offers beyond the book to leverage it as a tool for larger opportunities.

Key Topics:

• Lack of Planning: Most leaders don’t plan how they will use their book for business growth, which can lead to missed opportunities.
• No Marketing Campaign: Writing a book is just the beginning. Without a solid marketing plan, it will struggle to gain traction.
• Misaligned Messaging: Misunderstanding the target audience can make your book ineffective. Clear messaging is crucial for both the book and the business.
• Positioning for Monetization: Books must provide solutions and be positioned for financial growth, not just as personal projects.
• Visibility: Leaders often fail to get visible with their books. A personal brand is essential to reach millions.
• Not Extending Offers Beyond the Book: The book should serve as a gateway to more lucrative offers such as speaking engagements or coaching

Quotes:

“A book without a marketing plan is like having a car without gas—you're not going anywhere.”

 “The real money isn’t in the book itself; it's in the offers you extend beyond it.”

Resources and Links:

BOOK: Purchase a copy of Published and Paid: Write, Self Publish, and Launch Your Nonfiction Book in 90 Days or Less > https://a.co/d/95ckzMx

LIVE EVENT: Published and Paid LIVE: October 11-12, 2024, Atlanta, GA: 

Virtual tickets will close on October 10! www.publishedandpaidlive.com

COMMUNITY: Published and Paid: The Community (Facebook Group) www.facebook.com/groups/publishedandpaidfree

Jasmine Womack, M.Ed, EdS

LinkedIn: linkedin.com/in/thejasminewomack

IG: instagram.com/thejasminewomack

FB: facebook.com/authorjasminewomack

Youtube: youtube.com/thejasminewomack

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