Episode 17: Top Book Marketing Mistakes That Are Costing You Money

Episode 17: Top Book Marketing Mistakes That Are Costing You Money


In this episode of the Published and Paid Podcast, I dive deep into the most common book marketing mistakes that can hinder your success and how to avoid them. Many authors and thought leaders fall into the trap of thinking that marketing is just about posting on social media, but effective marketing requires a strategic approach. I break down the “Five C’s” of successful book marketing—Calendaring, Content, Community, Communication, and Commitment—and how these elements can significantly impact your book sales, credibility, and overall success. Whether you're a seasoned author or just getting started, this episode is packed with actionable tips to help you market your book strategically and consistently, ensuring long-term success.


Key Points:

Marketing is More Than Just Posting: A single post on social media is not enough. Consistent and strategic marketing is essential.

The Five C’s of Book Marketing: Calendaring, Content, Community, Communication, and Commitment are crucial for a successful campaign.

Start Marketing Early: Begin your marketing efforts 4-8 weeks before your book release date to build momentum.

Post-Launch Marketing: Continue promoting your book for 6-12 months after release to maintain visibility and credibility.

Importance of Professional Presentation: Invest in high-quality cover design and professional editing to make a lasting impression.


Quotes:

"Marketing is not just a post; it's a process. It requires strategy, time, and consistent effort."

"Don't wait until your book release day to start marketing. Begin 4-8 weeks earlier to build momentum."

"A Canva image on social media is not book marketing. You need a comprehensive strategy to succeed."

"Post-launch promotion is just as important as the pre-launch. Keep your book in front of people’s faces for 6-12 months."

"Invest in professional cover design and editing. Your book's presentation matters just as much as its content."

Resources and Links:

BOOK: Purchase a copy of Published and Paid: Write, Self Publish, and Launch Your Nonfiction Book in 90 Days or Less > https://a.co/d/95ckzMx

LIVE EVENT: Published and Paid LIVE: October 11-12, 2024, Atlanta, GA: www.jasminewomack.com/paplive

COMMUNITY: Published and Paid: The Community (Facebook Group) www.facebook.com/groups/publishedandpaidfree

Jasmine Womack, M.Ed, EdS

LinkedIn: linkedin.com/in/thejasminewomack

IG: instagram.com/thejasminewomack

FB: facebook.com/authorjasminewomack

Youtube: youtube.com/thejasminewomack

Subscribe: Don't forget to subscribe, share, and leave a comment to help us reach more listeners like you!