Episode 10: Leverage Your Book to Create a Course

Ep 10: Leverage Your Book to Create a Course

In this episode of the Published and Paid Podcast, Jasmine Womack shares her insights on how to transform your nonfiction book into a profitable course or coaching program. Jasmine delves into the benefits of creating additional revenue streams, engaging with your audience on a deeper level, and providing immersive learning experiences. She also discusses the importance of clear, measurable learning outcomes and structured content to ensure client success.

Key Points:

1. Leveraging Your Book: Turning your book into a course or coaching program can provide additional revenue streams and expand your audience.

2. Learning Styles: Catering to different learning styles (auditory, visual, kinesthetic) by creating courses.

3. Interactive Learning: Courses offer an interactive and immersive learning experience compared to just reading a book.

4. Recurring Revenue: Courses can generate recurring revenue through monthly payment plans or memberships.

5. Structure and Planning: Importance of prewriting and planning your book content to easily transition into course material.

6. Measurable Outcomes: Setting clear, measurable outcomes for your course to ensure client success.

7. Course Creation: Developing a course outline, determining the format of lessons, and creating accompanying materials.

8. Practical Tips: Using platforms like Kajabi for hosting courses and teaching live sessions if budget is an issue.

Quotes:
"Creating a course from your book allows you to engage with your audience on a deeper level and provide immersive learning experiences." — Jasmine Womack

"Set clear, measurable learning outcomes to ensure that your clients achieve the desired results from your course." — Jasmine Womack

"Your book will provide the entry-level knowledge, but your course or coaching program offers the accountability and support needed for true transformation." — Jasmine Womack

RESOURCES

BOOK: Purchase a copy of Published and Paid: Write, Self Publish, and Launch Your Nonfiction Book in 90 Days or Less > https://a.co/d/95ckzMx

LIVE EVENT: Published and Paid LIVE: October 11-12, 2024, Atlanta, GA > https://www.publishedandpaidlive.com

COMMUNITY: Published and Paid: The Community (Facebook Group)> https://www.facebook.com/groups/publishedandpaidfree

Jasmine Womack, M.Ed, EdS

LinkedIn: linkedin.com/in/thejasminewomack

IG: instagram.com/thejasminewomack

FB: facebook.com/authorjasminewomack

Youtube: youtube.com/thejasminewomack

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Episode Transcript

Episode 10 - Leverage Your Book to Create a Course

Jasmine Womack:
Welcome back to another episode of the Published and Paid Podcast. I'm extremely excited about this particular episode because I love teaching experts how to make money from their book. One of the main ways I teach to do that is by helping experts leverage their book into a course or some type of curriculum-based coaching program. This is how I started and how I was able to grow and scale my business. I personally believe this is one of the quickest ways to business success if you are willing to learn marketing and uplevel your sales skills.

A lot of authors want to write books and then immediately build a speaking career. If you're already speaking, then writing a book is a no-brainer because you can monetize it in so many ways. However, for those new to speaking and building their careers from the ground up, getting paid to speak can take longer than getting paid to coach or consult for your expertise. Some people may not agree with me, but I believe you should have all three in your ecosystem: your book, your course, and professional speaking.

For today's episode, I'm going to discuss how to leverage your book to create a course. This is beneficial because once you create a course or coaching program, you have additional revenue streams. It expands your audience, allows deeper engagement with your community, and helps facilitate transformation for your members at a deep level.

Learning Styles:
Reading is one learning style, but for those who prefer auditory or visual learning, creating a course is essential. When someone is reading your book, they hear your voice in their minds and read your words. However, digesting your content via a course or coaching program allows them to engage with you more deeply, hear your voice, see you, and take action using supplementary materials.

Recurring Revenue:
Creating a course or coaching program provides recurring revenue in your business. Whether through monthly payment plans or membership communities, you create opportunities for recurring payments by offering deeper engagement and support while discussing the same content as in your book.

Core Messages and Key Lessons:
Your book provides the entry-level knowledge, but your course or coaching program provides accountability. Your book can discuss strategy and methods, while the course offers community, accountability, step-by-step details, and deeper explanations. Depending on whether you create a self-study course or an interactive coaching program, students can get support and ask questions while learning.

Evaluate Your Book’s Content:
It's critical to ensure your book is solution-driven, focusing on helping readers achieve specific outcomes. If your book only shares your story, it can be challenging to turn it into a coaching program. Evaluate your book’s content before writing, particularly during the planning process. Identify your core messages and key lessons to determine which sections can be expanded into lessons or modules.

Setting Clear, Measurable Learning Outcomes:
You never want to create learning material without identifying the outcome. Define clear, measurable learning outcomes for your course, articulate what clients will achieve by the end, and determine what success looks like. This includes understanding how you and they will know they’ve achieved the outcome.

Creating a Course Outline:
Create a course outline similar to your book’s outline. Determine whether your course will be organized by chapter, framework, or themes from your book. Ensure a logical flow so each lesson builds on the previous one. I’ve found that sequential, step-by-step content works best for clients.

Developing Accompanying Materials:
Determine the format for each lesson: video, audio, written, or email courses. Plan activities and assessments to reinforce learning, such as worksheets and supplementary activities. Summarize and document your content before creating it.

Course Platform:
If you’re teaching live, you may not need a course platform initially. You can use Zoom and store recordings in Google Drive or Dropbox. When ready, invest in a course platform like Kajabi, Teachable, or Thinkific. Choose a platform that suits your needs and supports your business growth.

Final Thoughts
Creating a course is just the beginning. Marketing, selling, and launching the course requires different skills and processes. I’ve created a resource to help you map out and structure your course outline based on your book. Visit [JasmineWomack.com/courseoutline](http://www.jasminewomack.com/courseoutline) to download the Book to Course Toolkit.

For those ready to take action and go deeper, secure your seat at Published and Paid Live, where you’ll learn to write and publish your book, coaching program, signature speech, and offers. Visit [publishedandpaidlive.com](http://www.publishedandpaidlive.com) to secure your seat. All links are in the show notes. I look forward to hearing about your success. Until next time, peace, love, and impact.

Episode 10: Leverage Your Book to Create a Course

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