Role (Overview of the Position)
The Launch Specialist and Marketing Manager is responsible for bringing the CEO’s vision to life while creating a launch and marketing infrastructure that can support and achieve it. They ensure company procedures and policies around program launches, back end systems, operations, and automations, and company content for marketing. They are an advocate for employees and their primary focus is reinforcing our company values. They are responsible for the execution of technical tasks, developing systems/processes, and assisting the Operations Manager with project management.
Responsibilities (Tasks Associated with the Role)
Operations/Management
- Support the Sales Process by Preparing Acceptance Emails, and managing the manual and automated correspondence via Kajabi and Gmail
- Send Rejection or Redirect emails to applicants that are not accepted
- Maintain the “Program: Clients” dashboard / CRM, keeping all client data up to date and organized.
- Managing changes and updates to the existing Program itself and managing adding new content and modules to the Program
- Make sure that all SOPs related to the Program, coaching strategies and best practices are up to date
- Responsible for updating Facebook response library in ClickUp
- creating the “Call” documents and time stamping, then uploading the replay for clients via Facebook/Email
- Transcribe Live Streams using Rev.Com/Otter.ai or another transcription tool
- Pull quotes and content from Live Stream Transcription to be repurposed for Social Media Content. Submit for approval
- Communicate and deliver approved content to Company Brand Strategist for customized Design via ClickUp with instructions and due date
- Deliver designs and edited captions to Operations Director for content scheduling
- Upload live stream replays to YouTube account
- Include detailed description with YouTube posts
- Organize and log content (Livestreams, blogs, Youtube videos, Podcasts, articles, etc) into a log/spreadsheet and maintain updates
- Provide live virtual event support to our team and attendees by assisting in the planning, organization, execution, and facilitation of live virtual events.
- Provide day-to-day leadership and management guidance which mirrors the adopted corporate mission and core values & continue to grow a self-sustaining company.
- Responsible for driving the company to achieve and surpass sales, profitability, cash flow and business goals and objectives.
- Responsible for establishing internal and external processes and key performance indicators for the business and for their measurement and effectiveness.
- Provide timely, accurate and complete reports on the operating condition of the company.
- Maintain continuous lines of communication, keeping the CEO informed of all critical issues.
- Oversee reporting and present important metrics to the team and Leadership Team
- Ensuring that discussions, conversations, and decisions are turned into actionable plans and tasks
- Increase our efficiency and productivity by systematizing, documenting, and improving processes.
- Develop initial Project Plans for internal projects and continue to update the plan as the project progresses.
- Monitor progress and ensure benchmarks and metrics for success are clearly defined.
- Handle multiple internal projects, priorities and deadlines and see the project through.
- Lead a project debrief after each project for the team to reflect.
- Ensure tech is set up correctly on all webpages, for promotions, and internally.
- Ensure compliance with relevant tech and regulation updates Assist in the protection of the organization by ensuring it is legally protected and by ensuring compliance with all applicable laws and policies.
- Manage time tracking studies, and performance review process
- Supporting and coaching team members that report to you
- Awareness of team member’s bandwidth
- Communicate issues on behalf of your team to the Leadership Team
Tech
- Executing technical tasks as needed for internal promotions or projects
- Creating, testing, and monitoring tech for launches, promotions, ongoing sales systems.
- Ensuring we have the most efficient and simple technology and platforms needed
- Answering technical questions from team members, clients, students, and members of the community
- Creating Standard Operating Procedure documents for technical tasks
- Resolving technical issues
- Overseeing that technical tasks are executed correctly and tested prior to release
- Double Check and Test all technical systems created by other team members before deploying
Results (Expected Accomplishments)
- The projects the company commits to are completed on time and create the desired outcome for the company and clients.
- Ensure that all tech is tested before being launched or released.
- Have a birds eye view of everything that is happening in the company at all times (funnels, projects, webinars, live events, etc.) and simultaneously aware of the details enough to be able to anticipate, identify, and resolve problems
- Overseeing what maintenance is required for existing products, programs, and systems and balancing that with what new projects are needed
- Internal operations are running smoothly
Requirements (Expected Proficiencies)
- Must be available to work Monday through Friday 9 to 5 and some weekends (during launches)
- Highly developed interpersonal and leadership skills
- Proven experience and track record in an operations role in a high-growth organization
- Aptitude in decision-making and problem-solving
- Must have great human and business instincts and be able to confidently articulate a well- informed point of view
- Sharp brain. Thick skin.
- Live virtual event experience
- Follow company security protocol and retain a high-level of discretion and confidentiality when it comes to company and client information.
- Emotionally self-regulate even during times of pressure and stress to be present for the team
- Able to consistently understand the intent and vision of the CEO, work as a sounding board for the CEO
- Ability to set goals and develop achievable timelines to hit them
- Ability to assess company progress based on data
- Extreme, obsessive attention to detail
- Ability to turn conversations and discussions into action plans
- Highly detailed and organized, with exceptional problem-solving abilities.
- Independent, self-starter who executes tasks on time, every time.
- Strong communication skills and willingness to take constructive feedback.
- Tech savvy. Comfortable with tech software and willingness to adapt and learn new software quickly.
- Works with no attitude and no ego
- Loyal, hardworking, and comfortable in a fast-paced small-business environment where priorities can change quickly.
- Available to attend and lead Team meetings.
This job description is not all-inclusive and certain activities, duties, or responsibilities may be required of the employee as needed.
