A 12-Month Group Coaching Program Designed To Help You Turn Your Book into a Profitable Workshop, Speaking, and Coaching Business

This is for you if you are... 12000

• A Published Author who wants to monetize beyond the book sales. 
• Experts, speakers and consultants who are ready to package what they know into a scalable coaching business
• Professionals ready to generate additional income by adding a coaching, speaking, or workshop offer into their business
• Professionals ready to transition from corporate careers into full time coaching and consulting
• Entrepreneurs who want a clear road map to secure paying clients and repeatable sales in their coaching business.
• A believer in your knowledge and in your skillset- and you know that your strategies can help make a difference in someone else’s life.
• An Authority in-the-making and you want to help your future clients get real results
• You want to sell your coaching program in a way that’s easy to understand and doesn’t require a lot of complicated steps

You have already done the hard part. You have built a career. You’ve written the book. You’ve gathered the expertise. 

Now it’s time to package that into a coaching business that gets you clients, credibility, and consistent cash flow. It's time for you to become the AUTHORITY others know, recognize and trust.

AUTHORITY is for you.

AUTHORITY is a 12- month group coaching program  program that includes three (3) learning tracks, including:

Track #1: The Coaching Institute Curriculum

Turn your experience and expertise into a Premium Priced 1:1 Coaching Program.

• Clarify Your Ideal Client
• Optimize Your Message, Marketing, and Content Creation
• Assess Your Market and validate Your Program Idea
• Create Your Coaching Framework
• Highlight the results of your coaching offer
• Instructional Curriculum & Content Design for Your Program
• Navigating Your Coaching Offer, Automations, and Client Delivery
• Guide the Enrollment Conversation (Selling Your Program via a Sales Call)

Track #2: Get Started Speaking and Command the Stage

Start your speaking career, build your speaking reps, gain visibility as a speaker, and market yourself as a speaker! 

You will:

• Outline your signature talk
• Learn how to increase back of the room sales when speaking
• Learn how to leverage social media and book virtual speaking engagements
• Create your speaker's one sheet
• Craft your signature talk based on your book
• Pitch for speaking engagements
• Monetize Free Speaking Engagements
  ….and more! 

Track #3: High Ticket Workshops

Learn how to make high ticket sales (up to 5 figures in 5 hours) from a free or low cost (in person) workshops!

You will:

• Design Your Workshop Curriculum
• Develop Your Workshop Assets
• Determine your Location, Pricing, and Checkout
• Organic Audience Building Strategies
• Create Email Communication and Tech Setup
• Creating Your Promotional Materials
  Promote Your Workshop and Develop Your Training
  ….and more! 

Track #4 (BONUS): Monetize Your Book®

Everything you need to market, launch, and monetize your book with individual and bulk sales. Here is what you get in Monetize Your Book®:

• A step by step 4-week book marketing plan and strategy
• Content Creation using the S.T.O.R.Y. Framework
• Strategies to use AI to accelerate your content creation
• How to sell 1,000 books in a year
• Securing bulk book orders

WHAT YOU WILL DO IN THE Published and Paid Academy (AUTHORITY):

• Learn how to map out your revenue goals and determine the price, products, sales, and profit you need to hit your desired monthly income without working yourself to death.
• Conduct effective market research to identify and understand your ideal client at a deeper level by identifying their pressing pain points and desires so you don’t have to guess
• Learn how to enroll clients into your course or program without needing complicated tech
• Use the Successful Sales Call Script to easily convert your clients into your coaching program in 30 minutes or less without a lengthy sales page
• Identify where your perfect fit prospects hang out so that your well aligned message hits the right ears.
• Define the deal breakers that make a prospect undesirable so that you only enroll top notch clients who take action, send referrals and willingly give testimonials
• Clarify your message so it connects with the emotions of perfect fit buyers and presents you as the obvious choice
• Create a documented offer breakdown that clearly and concisely communicates your offer details, deliverables and payment options
• Escape the grit and grind and create a business you enjoy knowing you’re serving your clients at the highest levels while living your dream life

• Block your time and calendar for learning
• Block your time and calendar for implementation
• Dedicate a set number of hours each week to go through lessons, worksheets, and exercises
• Watch or listen to all training modules in each course WITHOUT SKIPPING
• Complete all exercises, journaling prompts or assignments provided
• Print or download resources (worksheets, templates, planners), organize them in a dedicated binder, and use them actively.
• Apply the strategies to your business, career, or life immediately rather than waiting until the end
• Track your progress in alignment with the program frameworks.
• Take consistency, imperfect action instead of waiting for everything to be perfect
• Maintain self discipline to achieve your desired results

• Hold yourself accountable for what you want to achieve by the end of the program
• Set personal goals for what you want to achieve by the end of the program
• Approach the program with openness and a willingness to learn
• Be coachable- try the strategies as given before tweaking them.
• Accept that transformation requires effort, patience, and persistence
• Have reliable internet, devices, and software required to access the program
• Ensure you can open or download PDF’s, videos and any required platforms
• Save your login credentials and access links securely
• Engage respectfully with peers (if applicable)
• Ask questions in designated spaces and check FAQ’s/resources (if applicable)
• Honor response times (if applicable)

WHAT HAPPENS AFTER I SIGN UP?

• You will check your email.
• You will complete the New Member Intake Form. 
• You will access the Coaching Institute Coaching Curriculum inside the learning portal (using the email that you signed up with)
• You will RSVP for the new student onboarding training
• You will get started.

Disclaimer: Individual results will vary. The EMPACT Group, LLC makes no guarantees or promises regarding outcomes, success, or income based on the information provided. Any examples of client results reflect their unique circumstances and efforts, which are beyond our control. Please consult with a qualified professional of your choosing before making any business and/or financial decisions.